THE EVER-INCREASING POPULARITY OF EXPLAINER VIDEOS
Today, with depleting levels of time and patience, and increasing availability of options, customers pay no heed to what they feel disinterested in even by one bit. So, it has become extremely difficult for brands and marketers to attract attention and convey the brands message. Sometimes, even when they are able to get the attention, they are not able to retain it for longer. In such a scenario, there has to be something presented to the customers that not only grabs their attention, but also conveys the right brand message.
Explainer videos are known to be one of the most effective means of digital marketing as they communicate the brand message most effectively.
Presenting a Concept, the Most Effective Way!
Explaining an ideas or a concept is no easy job, and can quite be cumbersome for the brands. Explainer videos allow you to use both audio and visual elements, to present the concept in most impactful way. The concept is explained better and quickly. This is the reason, why the businesses are opting for this mode of presentation of their brands.
The best part about Explainer videos is, a lot is conveyed within minimum possible time. Not only this, the message is conveyed right, without leaving any scope for misunderstanding.
A HUGE POTENTIAL TO COMMUNICATE, CONVINCE & CONVERT!
The textual or pictorial presentation of any content may not attract, entice or engage the audience as it may get boring, but the video content mostly gets the attention!
In an Explainer video, the information is presented in an interested way and that too, in very less time. All the information is presented within seconds or minutes of time. So, the video does not get boring and keeps the audience engaged till the end. It carries a lot of potential to convey the message, convince and convert.
WHY YOU NEED EXPLAINER VIDEOS
So, if you are presenting a product or service to people, you just need to create a good explainer video as per your specifications. It’s the one-time investment that pays again and again, as every time the audience watches it, they become engaged and take the desired step either in the form of making a purchase, or by recommending to others. While creating an Explainer video, all you need to keep in mind is:
How to present the idea?
How to keep it interesting?
What brand message is to be conveyed?
What is going to be the takeaway for the audience?
WHY YOU NEED EXPLAINER VIDEOS
So, if you are presenting a product or service to people, you just need to create a good explainer video as per your specifications. It’s the one-time investment that pays again and again, as every time the audience watches it, they become engaged and take the desired step either in the form of making a purchase, or by recommending to others. While creating an Explainer video, all you need to keep in mind is:
- How to present the idea?
- How to keep it interesting?
- What brand message is to be conveyed?
- What is going to be the takeaway for the audience?
EXPLAINER VIDEOS – A SMART & EFFECTIVE MARKETING TOOL
Explainer videos have become the most effective tool that contributes to the increase in sales by a great extent. It is interesting to see how more and more businesses are including them in their marketing strategies, be it any industry or size of the business. On a website, whichever page are they present, they make the visitor stay on the page for much longer., and very likely get convinced.
The major benefits of an Explainer video are:
Instant Attention Grabber
Emotional Add
Simplified Brand Message
More Understandable
BETTER RANKING, MORE VISIBILITY
When you integrate an explainer video to your website page, the webpage automatically gets higher rankings, which leads to increased online visibility. The audience finds your page interesting and tends to watch it, thus staying on the page for longer period than normal. Explainer videos explain about the concept in a concise manner, letting the audience understand mission, objective, the value of the product or service, brand message and lot more. Within a matter of few seconds, the message is conveyed and the audience is convinced. Explainer videos serve the purpose of:
Grabbing the Attention
Engaging the User
Simplifying the Information
Educating the Audience
Convincing the Audience
Deliver the Value-Add
BETTER RANKING, MORE VISIBILITY
When you integrate an explainer video to your website page, the webpage automatically gets higher rankings, which leads to increased online visibility. The audience finds your page interesting and tends to watch it, thus staying on the page for longer period than normal. Explainer videos explain about the concept in a concise manner, letting the audience understand mission, objective, the value of the product or service, brand message and lot more. Within a matter of few seconds, the message is conveyed and the audience is convinced. Explainer videos serve the purpose of:
- Grabbing the Attention
- Engaging the User
- Simplifying the Information
- Educating the Audience
- Convincing the Audience
- Deliver the Value-Add
EXPLAINER VIDEOS TYPES WE OFFER
Different objectives lead to different efforts and their outputs. The objective behind any explainer video may be different from the other, and so one needs to be very sure about what kind of explainer video has to be made to market their products or services. The video production team at Seven Magnets is highly skilled and competent to develop a range of Explainer videos.
2D Character Animation
Whiteboard Animation
Kinetic Typography
Infographics
Motion Graphics
Explainer Video Production Process
The first step towards the production process of an Explainer video is understanding the audience type and of course, determining the idea to be explained to the audience. This involves brainstorming. Then follows the story-boarding, on the basis of which, is performed script writing and character designing . This is followed by voice recording, animation, and finally the delivery.
Explainer Video Production Process
The first step towards the production process of an Explainer video is understanding the audience type and of course, determining the idea to be explained to the audience. This involves brainstorming. Then follows the story-boarding, on the basis of which, is performed script writing and character designing . This is followed by voice recording, animation, and finally the delivery.
